Anthony Sean Protho

Hi Chefs! For those of you who don't know me, I'm Anthony — a solutions architect with a variety of talents and one core drive: creating solutions to real problems. I love to help people. I learn things the hard way so that you don't have to. I most often do this by automating, reducing friction, and creating tools or lessons so that people can navigate life easier than I have had to.

Why Toeta?

I created Toeta almost 6 years ago in college, when I was trying to figure out what to eat. Before generative AI. And even now with generative AI, the options tend to be the same six suggestions, with random ingredients like potatoes added to the shopping list. I wanted to ensure there was less mental friction to figuring out what to eat — especially for people as indecisive as me.

Toeta helps you explore your tastebuds with cuisines from around the world, expanding your culinary skills with new and different recipes as opposed to making the same things every day, and answers the question of what you should eat this week.

The name isn't that random. Toeta is a combination of the words "To" and "Eat"! In Estonian, toetais a verb that means “to support, to back, or to prop up.” And that's exactly what this app is here to do — we support you in making your next meal decision when your brain won't.

What's Live

Premium members get multiple personalized meal suggestions every day — filtered to their diet and allergens, with a per-meal re-roll. The cuisine spin wheel and dessert roll are free for everyone, no account needed.

On the horizon: calorie considerations, the ability to share your grandma's recipes, and pantry mode, where Toeta helps you cook from what you already have — reducing food waste one cabinet at a time. We are blessed to have the ability to explore our food, so let's not waste it.

The Bigger Picture

It is not only the Toeta dream to help you figure out what you want to eat every day, but to reduce food waste — and even support ending hunger at the source, by supporting foundations that solve the structural problems with food in regions, as opposed to ruining local ecosystems and economic systems by giving too much food that the region doesn't need, killing their farms.

Join the Kitchen! Being classified as a Toeta founding member, you'll have priority access to new features as we build them, and a direct line to shape where the app goes next. Want to support without subscribing? Click the Buy me a coffee link in the footer! Or contact us on other ways to support.